On-line Audio Story Site
The management of PURE O realized that a large, mostly not talked about, part of the market for romance books was/is men. They hired us to create a set of spots they could run on internet radio.
Hide Your Stash
Can't Keep This Up
Men are not generally open to the fact that they like romance. I created this series of audio commercials that kept the whole tongue in cheek.
It was very well received and sales increased by 22% that quarter. Most of those sales were attributed to male listeners.
V/O by Ben Coleman
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