It’s much easier to let others say these things.



I had the opportunity to work with Francine on a rather complex task.  I was a new CEO and putting together my first update for the Board Of Directors.  The company had been in business for years but had invested in any aspects of commercialization and therefore there were marketing messages, no customer outcomes, no value propositions and certainly no compelling  message that described what the company did .

While I was working through this I found that I needed special support for graphics.  This was a rush assignment and after a few short calls with me Francine delivered an updated deck including a new graphic that was much more clinically relevant and memorable.  Francine worked through the weekend to ensure that this material was available for our BoD.

Francine’s experience and expertise, as well as her professionalism, was very helpful at a very critical time.

Janet Dillione

Bernoulli, CEO

It has been my distinct pleasure to give this letter of recommendation in support of  Francine Trendler .

I have worked with Francine over the past 15 years on various projects to enhance and grow my business.  It is because of my faith in her work that I have continually used her for all my website and design work.  And that says a lot because there are a number of people who claim to be able to do what she does and they are located within a 15-mile radius of my business.  So to be honest I had originally leaned toward someone in my vicinity and now in hindsight, I am glad I did not.  No one comes close to the communication and the performance that Francine and Light4Soul continuously and without any fail always delivers.

Lou Esposito

Chairman & CEO DeNovo Global Technologies, Inc

Francine’s initial directive was to completely refresh/redesign our flagship B2B brand website.  This project became more complex as we added a store and funeral home portal for ordering.  Because our brand is swiftly growing, we also assigned her to fully develop two other sites.  Both sites were completed to our specifications for integration into our business model. The site is now a platform for our operational growth into Asia.

We have been under great pressure and deadlines due to launch dates, and Francine worked to overcome any obstacles with not only solutions, but putting forth the extra effort to “make it happen.”  I have been involved with several B2B and C2B website developments and I can unequivocally state that Francine Trendler is among the best in her field.  She is reliable, provides necessary advice for decision making, and works tirelessly for job completion.

I am willing to speak on her behalf to whoever is necessary as I am one of her staunchest advocates.

Jeff Harbeson

CGLabs, Former President

I have worked with Francine Trendler for nearly 20 years. She has designed a number of websites for me at The Creative Factory.

She is always professional and her work is top-notch. Deadlines are always met. Her pricing is very reasonable, especially given the research she does to make sure the correct message is being communicated and search engine optimization is optimal.

Ann Cason

The Creative Factory, CEO

She did a fantastic job designing a plan of action that told my story. They really came through with bringing my vision to life and made me feel great. A big boost to morale!

Ben Coleman


When you work with a company you want to know that they are listening. The owner, Francine, will let you know if your ideas aren’t strong enough. Yeah, she’ll tell you, in no uncertain terms. I like that!


private venture ceo